The brand continues to hype the potential of VR’s sensory experience.
Even as digital reality continues to be a bit of a curiosity to many people, possibly the largest potential many see for it is in gaming
. Sony Playstation has been pushing its PSVR gadget hard, rolling out games at a furious tempo now with approximately one hundred unique titles available. Earlier this year, Senior VP and Head of Playstation network Eric Lempel informed that advertising and marketing VR can be a undertaking.
“This is something new that the general public out there don’t actually recognize what it is, or they’ve experienced some form of it that isn’t quite Playstation VR,” he stated at the time. “So going into this, there have been some things we wanted to ensure we did, one of them was looking to pass along as much as possible of the magic of the PSVR experience via a spot.”
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